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Home / Population and demography / Predictive Postcode, The: The Geodemographic Classification of British Society

Predictive Postcode, The: The Geodemographic Classification of British Society

Richard Webber, Roger Burrows

Format: Paperback / softback

Publisher: SAGE Publications Ltd

Published: 3rd Apr '18

£29.99

This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.

Sorry, temporarily out of stock


SKU: 9781526402349

Categories: Bibliographic and subject control, Data capture and analysis, Population and demography, Population and migration geography, Social research and statistics
  • Description
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Description

It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice “commercial sociology”. Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of “big data”the primacy of theorythe relationship between qualitative and quantitative modes of understandingthe relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

Additional information

Weight 0.63 kg
Dimensions 170 × 242 mm
Page Count 328

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