The Playbook

This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. It's a handbook to show you all their tricks - with working examples. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile greedy capitalists it will show you how to recognise them. It's a landmark book -- Brian Eno
A training manual and fake guidebook for companies. . . very funny, as satire should be, until you realise it's deadly serious -- Adam Rutherford * BBC Radio 4 Start the Week *
Just as Machiavelli taught us the weapons and tactics that a Renaissance prince might use to get ahead, Jacquet has provided a useful glimpse inside the arsenal on hand for use by the corporate world * Guardian *
Jacquet has found a brilliantly effective way of revealing just how extensive and systematic corporate strategies of doubt and denial are - by creating a Machiavellian secret guide for executives worried about what the latest science might mean for their business. Far more entertaining, but also far more disturbing than a more sober historical account or polemic would be * The Observer *
If you feel exhausted from constantly taking the high road, The Playbook offers an enticing alternative . . . with Jacquet's dry humor suffusing each chapter, the book's tongue-in-cheek format is a chilling realization that the villains in The Playbook are extraordinarily banal. The tactics that enable their misconduct have been recycled across decades * Scientific American *
This whip-smart and delightfully snarky exposé gives readers the tools to recognize and refute corporate deception . . . Fashioned as a strategy manual, Jacquet's satirical advice explains . . . how to challenge the existence of a problem, the integrity of those who raise it, and the need for policies to address it * Publishers Weekly *
A savage satirical stab at corporate malfeasance draws blood. . . Jacquet takes an original approach to indicting the ethical vacuum that besets much of big business. . . A sharp warning to corporations that deep pockets and armies of accomplices won't stall a reckoning forever * Kirkus Reviews *