No Filter

Deeply researched and highly entertaining . . . packed with anecdotes and insider accounts . . . it eloquently describes how the app changed millions of lives, generating a new industry of "Instagram influencers". * THE TIMES *
Deeply sourced . . . A compelling tale of jealousy. * FINANCIAL TIMES *
No Filter manages to be clear-eyed and objective, without sensationalizing or oversimplifying . . . We need a book like this . . . I spend hours staring at the screen, and now I have a better sense of who's staring back. * NEW YORK TIMES *
Fascinating . . . Instagram's social impact makes it more than just another story of Silicon Valley business success. * REUTERS *
A brilliant exploration of the highs and lows of human nature . . . Vivid reporting and electric story-telling. -- Ashlee Vance, author of ELON MUSK: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future
Frier landed interviews with Instagram's founders, executives, and competitors to chronicle the company's meteoric growth. -- BUSINESS BOOKS YOU NEED TO READ IN 2020 * INC *
A deeply-reported and beautifully written account of a company that has changed society, fame, culture, business, and communication. -- Nick Bilton, author of HATCHING TWITTER: A True Story of Money, Power, Friendship and Betrayal
Riveting and wonderfully reported . . . Will ignite a conversation about the often unconscious role we play in increasing Instagram's formidable, maybe even terrifying, reach. -- Bethany McLean, co-author of THE SMARTEST GUYS IN THE ROOM: The Amazing Rise and Scandalous Fall of Enron
How Instagram defied the odds to become one of the most culturally defining apps of the decade . . . Unprecedented exclusive access. -- SILICON VALLEY’S MOST ANTICIPATED BOOKS OF 2020 * FORBES *
A deep-dive into the social media platform we all love. -- BOOKS YOU ABSOLUTELY NEED TO ADD TO YOUR READING LIST IN 2020 * COSMOPOLITAN *
A vibrant play-by-play [account] . . . Irresistible drama . . . Frier is willing to find the cracks in Instagram's glossy appearance. * NPR *
One of my favorite books of recent months . . . A meticulously reported, beautifully told story. -- Casey Newton * THE VERGE *
A comprehensive new history . . . Intriguing * DAILY TELEGRAPH *
Inside the darker side of Instagram * EVENING STANDARD *
Instagram has reshaped how we eat, shop, talk and present ourselves. In No Filter . . . Sarah Frier offers a rare glimpse into how the company came to be a formidable force in the tech industry. -- BEST TECH BOOKS OF 2020 * MASHABLE *
A lively and revealing account of how the world came to see itself through [Instagram founder] Mr Systrom's lens . . . The tale of nerds who struck gold offers glimpses of Silicon Valley's weirdness. * THE ECONOMIST *
No Filter offers an engaging account of how tech founders' ideals inevitably have to be squared with making profits. * WALL STREET JOURNAL *
A fascinating business story - but also much more than that . . . Frier is a skilled reporter and an astute and sensitive cultural observer. No Filter is a vital read for anyone seeking to understand the incredible power Silicon Valley executives exercise over us, and the opaque, unpredictable and undemocratic mechanisms by which they do so. * New Statesman *
A vivid portrait of clashing Silicon Valley egos -- Best Books of the Year: Business * Financial Times *
Officially, this is the tale of the photo-sharing app Instagram, but it's also a wider story of Silicon Valley - the fragile egos, the feuds, the deals done around fire pits . . . Mark Zuckerberg is the book's sometimes cartoonish villain, ending staff meeting with the cry: "Domination!" -- Business Books of the Year * SUNDAY TIMES *