Insane Mode

A THRILLING ACCOUNT OF ONE OF THE TWENTY-FIRST CENTURY'S GREATEST BUSINESS STORIES

Insane Mode is the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk's leadership, it is bringing to an end the era of gasoline-powered transportation.

Insane Mode is the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk's leadership, it is bringing to an end the era of gasoline-powered transportation.

Hamish McKenzie, journalist and former writer for Tesla, explores how an unlikely West Coast start-up with an audacious dream to create a new successful US car company, went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil. Insane Mode is a story of ingenuity and revolution - of how a new world of transportation could change people's lives globally.