Influence

How social media influencers are shaping our digital future

Sara McCorquodale author

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:21st Jan '21

£10.99

Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.

Influence cover

A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.

Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

A must-read for business leaders wanting an inside look at the puzzling and ever-changing world of digital influencers. Sara McCorquodale demystifies influencers, the industries they’ve forever changed, and the entire businesses that have grown up around them -- Lindsay Herbert, IBM Inventor & Innovation Leader IBM iX, and author of 'Digital Transformation'
It's the wild west out there. This book is your sheriff. -- The Sunday Times
In a nutshell, Sara's like a human Google Translate, but for translating the world of Google. -- The Evening Standard

ISBN: 9781472979568

Dimensions: unknown

Weight: 164g

224 pages