How to Steal Fire

The Myths of Creativity Exposed, The Truths of Creativity Explained

Stephen Bayley author Roger Mavity author

Format:Paperback

Publisher:Transworld Publishers Ltd

Published:7th Mar '19

Should be back in stock very soon

How to Steal Fire cover

Creativity is a topic of real interest for businesses as well as individuals. How to Steal Fire aims to expose the myths in current thinking about this big subject and the explain the underlying truths, offering new insights into a subject that matters to us all.

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‘Promises to show readers how to think boldly and spark imaginative thought’ (FT)
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Creativity is a powerful force.

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‘Promises to show readers how to think boldly and spark imaginative thought’ (FT)
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Creativity is a powerful force. It drives innovation, boosts our economy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place?

In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our current thinking around this complex subject. In showing readers how to think boldly and remain undaunted by challenges, they examine the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery, in order to reveal the truths we often overlook.

Ultimately, How to Steal Fire will help you reclaim yourself from the anonymous dreariness of a data-driven culture and spark imaginative thought.

Very interesting... Talks a lot about the origins of creativity. -- Andrew Marr * Start the Week *

Chief executives have talked for decades about the importance of innovation, which academics define as the implementation of new ideas. But far less attention has been devoted to figuring out how to foster creativity itself.
[How to Steal Fire is] a book on one of the most eagerly sought qualities in the business world: creativity. It promises to show readers how to think boldly and spark imaginative thought.

* FT *

ISBN: 9780593080085

Dimensions: 247mm x 190mm x 21mm

Weight: 748g

256 pages