How to be Strategic
Format:Paperback
Publisher:Penguin Books Ltd
Published:8th Oct '20
£14.99
Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.
Upgrade Your Strategic Thinking at Work
FT BUSINESS BOOK OF THE MONTH
'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ
'A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!', Richard Rumelt, author of Good Strategy, Bad Strategy
Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way.
Fred Pelard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time.
'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy' Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe
'Practical and comprehensive' Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands
I've learned more about strategic thinking from Fred than I did in my time at Harvard Business School * John Smith, COO, Burberry *
Practical and comprehensive, How to Be Strategic reveals how to build your strategic mindset and gives you the most powerful tools * Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands *
You can learn more from Fred in a few hours than taking a strategy course over a semester as part of your MBA program! * Rajat Sharma, Director, Business Operations, LinkedIn *
Fred's energy and expertise shine through irrespectively of the delivery method, and our 500+ learners this year have commented on clear frameworks, engaging style, and relevant examples every time * Tanya Dowling, Global Academy Manager, HSBC *
I really like Fred's ability to explain with real life examples. His approach is far from being 'classic academic'; one could say that his is rather the perspective of a 'literate entrepreneur'. Fred is a very good story teller, and he holds your attention throughout * Federico Bonatti, CFO Switzerland, IKEA *
Fred has brought valuable approaches to strategic analysis that have fast become go-to tools for our team. His sharp intellect, and deep knowledge of the tools left us perfectly equipped to use them in practice right away * Jon Page, Head of Technology Strategy, BBC *
Sainsbury's have worked in partnership with Fred over many years, to develop the 'Strategic Mindset' of our brightest talent. His content is always hugely popular. Don't miss an opportunity to turn your teams into budding entrepreneurs * Stuart Comer, Group Head of Learning & Development, Sainsbury’s *
Fred's concise and disruptive ideas have the power to align teams, change minds and speed up innovation * Richard Davidson-Houston, Head of All 4, Channel 4 *
ISBN: 9780241423035
Dimensions: 234mm x 153mm x 20mm
Weight: 332g
272 pages