The Fail-Safe Startup

Your Roadmap for Entrepreneurial Success

Tom Eisenmann author

Format:Paperback

Publisher:Penguin Books Ltd

Published:1st Apr '21

£14.99

Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.

The Fail-Safe Startup cover

'Creating something from nothing is a daring act. Tom's wisdom and encouragement will give any reader the confidence to take the leap.' Eric Ries, bestselling author of The Lean Startup
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90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business?


Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds.


Eisenmann's fascinating, often counter-intuitive, advice will help you avoid common mistakes including:


* Launching too early
* Aiming too high, too soon
* And letting early success lead to misplaced confidence


Drawing on case studies from startups of all shapes and sizes from around the world The Fail-Safe Startup will show you how to analyse the failure of others to ensure your success.

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'A must read for any entrepreneur, investor, or startup team member.' Michelle Zatlyn, CEO, Cloudfare

'Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame.' Jenn Hyman, CEO, Rent the Runway

Eisenmann's book about failure, an inherent part of startup life, is actually a book about how to succeed. The stories and voices of entrepreneurs at all stages and of all stripes bring his frameworks and playbooks to life. Whether you're a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading. As Tom says, creating something from nothing is a daring act. His wisdom and encouragement will give any reader the confidence to take the leap. -- Eric Ries, CEO of LTSE and bestselling author of The Lean Startup
Launching and scaling a startup is like a game of chess: it requires laser focus, relentless prioritization and contingency strategies galore. I always wished there was a guidebook to help entrepreneurs avoid common pitfalls--on our way to wherever we're headed. Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame. -- Jenn Hyman, co-founder/CEO of Rent the Runway
It's no secret that having a great idea isn't enough to guarantee your success as an entrepreneur. I see it all the time on Shark Tank: even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. The Fail-Safe Startup is the perfect roadmap that each entrepreneur needs to have in their back pocket to help them avoid those heartbreaking choices and continue to grow their business. -- Daymond John, star of ABC's Shark Tank and bestselling author of The Power of Broke
Once you start reading this book, you won't be able to put it down. Eisenman has masterfully explained why startups fail in a clear, thoughtful way. This is a must read for any entrepreneur, investor, or startup team member. By avoiding the biggest reasons companies fail, we will see more entrepreneurial success - which is something society needs more than ever. -- Michelle Zatlyn, co-founder/CEO of Cloudfare

ISBN: 9780241420171

Dimensions: 234mm x 153mm x 26mm

Weight: 444g

368 pages