Business for Punks
Break All the Rules – the BrewDog Way
Format:Paperback
Publisher:Penguin Books Ltd
Published:24th Nov '16
£10.99
Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.
In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
START A REVOLUTION NOT A BUSINESS
Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.
These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times
ISBN: 9780241290118
Dimensions: 198mm x 129mm x 16mm
Weight: 207g
256 pages