Break the Internet: the power of online influencers
Format: Paperback / softback
Publisher: Scribe Publications
Published: 12th May '22
SKU: 9781912854172Categories: Digital and information technologies: social and ethical aspects, Digital Lifestyle and online world: consumer and user guides, E-commerce: business aspects, Impact of science and technology on society, Online marketing, Popular culture, Social media / social networking
In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future – experts estimate that the economy of influence will be valued at $24 billion globally by 2025.
|Dimensions||17 × 129 × 198 mm|
Milena Popova - Paperback / softback£12.99 Add to basket
Everyone You Hate is Going to Die: And Other Comforting Thoughts on Family, Friends, Sex, Love, and More Things That Ruin Your Life
Daniel Sloss - Hardback£16.99
Sorry, temporarily out of stock
Can You Make This Thing Go Faster?
Jeremy Clarkson - Paperback / softback£9.99 Add to basket
Can’t Even: How Millennials Became the Burnout Generation
Anne Helen Petersen - Hardback£14.99 Read more