Yong Jae Ko Author & Editor

Dae Hee Kwak is Associate Professor of Sport Management and Director of the Center for Sport Marketing Research at the University of Michigan, USA

Yong Jae Ko is Associate Professor in the Department of Tourism, Recreation, and Sport Management and Director of Advanced Sport Marketing Research Lab at the University of Florida, USA

Inkyu Kang is Associate Professor of Journalism in the School of Humanities and Social Sciences at Penn State University, USA

Mark Rosentraub is Professor of Sport Management and Director of the Center for Sport and Policy at the University of Michigan, USA