Xiaoting Huang Editor

Mimi Li is Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. Dr. Li is specialized in tourism marketing, tourist behavior, tourism planning, and China tourism related issues.

Xiaoting Huang is Professor in the Department of Tourism Management at Shandong University. She is specialized in tourists' space-time behavior, tourism planning, and travel mobile behavior issues.

Han Shen is Professor in the Tourism Department at Fudan University, Shanghai, China. She is specialized in consumer behavior, city branding, destination marketing, and advertising.