Social and Sustainability Marketing
5 authors - Hardback
£58.99
Weng Marc Lim is the Chief Editor of the Business and Economy section of the COVID-19 in Malaysia Multidisciplinary Series. He is an Adjunct Professor of Swinburne Business School at Swinburne University of Technology’s home campus in Australia and a Professor and the Head of the School of Business at Swinburne University of Technology’s international branch campus in Malaysia. His research interests include business, consumer, and government (BCG) research. He has (co)developed the pro-active model for peer-reviewing in premier journals, the data partitioning technique for experimental research, the “how-to” guide for ibliometric analysis, the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol, the agency and reactance theory of crowding, the theory of behavioural control, the dialectic antidotes to critics of the technology acceptance model, and the integrated information systems-consumer behaviour (IS-CB) model for e-shopping.
Surinderpal Kaur is the Editor of the COVID-19 in Malaysia Multidisciplinary Series. She is an Associate Professor and the Dean of the Faculty of Languages and Linguistics, Universiti Malaya, Malaysia. She attained her PhD from Lancaster University, UK. Her research interests include media discourses and multimodality, focusing specifically on public discourses in mainstream and social media that relate to public health, migration, and terrorism issues. She has been actively involved with Universiti Malaya’s social outreach initiatives to offer solutions to the mental health challenges faced by Malaysian during the COVID-19 pandemic (Caring Together/UMPrihatin), focusing specifically on the social media platforms of Telegram and Facebook. She is currently compiling a database of data and research from all over the world to help Malaysian scholars in their research on COVID-19.
Huey Fen Cheong is the co-editor and Managing Editor of the COVID-19 in Malaysia Multidisciplinary Series. She is a Senior Lecturer in the Department of English Language, Faculty of Languages and Linguistics, Universiti Malaya, Malaysia. Her research interests are interdisciplinary, from gender studies and linguistics to marketing and psychology. Her works are usually humanitarian, from gender equality (for men and women) and anti-racism (skin whitening and Black Lives Matter) to decolonisation of academia. The latter explains the initiative behind this book series in creating a platform for researchers to study the COVID-19 pandemic in Malaysia, which addresses the lack of COVID-19 research and publication in Southeast Asia. She is also the Founder of the Facebook group, (Post-)COVID job market in Malaysia (https://www.facebook.com/groups/2805574166392321), which shares information about the New Normal and the Next Normal of employment and employability during this challenging time.