W Bruce Traill Author

Mario Mazzocchi is currently a lecturer in Economic Policy at the University of Bologna. From 2002 to 2005 he taught consumer behaviour and marketing research methods at the University of Reading. He holds a degree in statistics (University of Bologna) and a PhD in Food Economics and Policy (University of Siena). His research focuses on applied economics and consumer behaviour. He has been a consultant to FAO on the economics and policy of the diet-health relationship. W. Bruce Traill has been Professor of Agricultural and Food Economics at the University of Reading since 1990 and was Head of Department from 1999 to 2005. He has previous lecturing experience at the University of Manchester and has worked for the European Commission and FAO. He has published widely on issues concerning multinational enterprises, international trade and competitiveness and innovation as well as food safety and nutrition and consumer food choice. Jason F. Shogren is Stroock Professor of Natural Resource Conservation & Management at the University of Wyoming. He is a world leading researcher on the environment, nutrition and health economics. He has already published two books with OUP and has a long record of publications in top international reviews such as the American Economic Review and the Journal of Political Economy.