Vincent Stanley Author

In 1973, Yvon Chouinard founded Patagonia, a purpose-driven company known for its quality clothing products and commitment to advancing solutions to the environmental crisis. The company was nearly 50 when Chouinard decided it was time for another improvement. In September 2022, Chouinard and his family made a historic announcement: They had adopted a purpose-driven ownership model, locking in the company’s values and dedicating the excess profits to protecting our home planet.  Since 1957, Chouinard and his family have lived in California and Wyoming. Vincent Stanley, co-author with Yvon Chouinard of The Responsible Company, has been with Patagonia on and off since its beginning in 1973, for many of those years in key roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop Our Footprint, the company’s interactive website that outlines the social and environmental impact of its products; Worn Wear; and Patagonia Books. He currently serves as company philosopher and is a resident fellow at the Yale Center for Business and Environment. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara and Brooksville, Maine.