Vincent Mabillard Author

Vincent Mabillard is Professor of Public Management and Communication at the Solvay Brussels School of Economics and Management of the Université libre de Bruxelles, Belgium. He holds a PhD from the University of Lausanne, Switzerland. His research interests focus on government transparency and accountability, social media communication, and place branding and marketing.

Martial Pasquier is Professor of Public Management and Communication at the Swiss Graduate School of Public Administration (IDHEAP) of the University of Lausanne, Switzerland. He is the author of the book "Marketing Management and Communications in the Public Sector". His research interests relate to transparency, public sector communication, and place branding and marketing.

Renaud Vuignier works for the Swiss Federal Department of Foreign Affairs. He holds a PhD from the University of Lausanne, Switzerland. His research interests relate to economic attractiveness, economic development, and place branding and marketing. He contributed to this book purely in his private capacity, as a research fellow of the University of Lausanne.