Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
3 contributors - Hardback
£365.00
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Upendra Singh Panwar Author & Editor
Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India.
Raj Kumar, Banaras Hindu University, India.
Nilanjan Ray, Netaji Mahavidyalaya, India.
