Ulrike Bauernfeind Author

The Author: Ulrike Bauernfeind is Assistant Professor in the Department of Tourism and Hospitality Management, MODUL University Vienna. She obtained her Ph.D. from the Vienna University of Economics and Business Administration (VUEBA), where she also worked as a researcher and lecturer at the Institute for Tourism and Leisure Studies. Prior to joining MODUL University Vienna, she worked on a European Union-funded project in the Tourism Department of Sunderland University (UK). Her research interests include e-tourism, online recommendation systems, website evaluation, online consumer behaviour, and heritage tourism.