Tony Tighe Author

Failing his university degree in Business Studies did not deter Tony Tighe. He went out to Spain’s Costa Blanca and over a four year period in the early 1970s he studied at the ‘University of Life’.

Tighe had the security of a family business to teach him all about retailing but he longed to identify a profession which would enable him to wear a pin stripe suit and make his fortune. After entering the brewing industry in the sales arena he eventually  ended up as a PR man and after winning a major accolade from the then Institute of Public Relations was even head hunted to be PR Director of Guinness PLC.

He turned down the corporate role with Guinness to start his own PR consultancy utilising his brand and retail PR skills. Within four years he sold his first business to a PLC. He took on a number of non-executive roles in his career and at one time tried to buy his beloved Everton Football Club.

PR consultancy was where he was the happiest and after establishing a small group of marketing consultancies and winning many industry accolades he was made a Fellow of the Chartered Institute of Public Relations in 2009. His book, ‘Thirty Years of Bull****!’ highlights the highs and lows of his life in Public Relations.