Steve McKevitt Author

Steve McKevitt is an expert in communications and consumerism. Over a 25-year career his clients have included Nike, Coca-Cola, Deutsche Bank, Sony PlayStation, Harvey Nichols, Motorola, Universal, Virgin, BT and Atari. Steve is chairman of Golden, an ideas agency with clients in the UK, Europe and the USA, and also works as an advisor to national and regional UK government on employment, skills, business innovation and international trade.

Professor Tony Ryan OBE is a polymer chemist at the University of Sheffield. He delivered the 2002 Royal Institution Christmas Lectures and regularly appears on Radio 4's Infinite Monkey Cage with Brian Cox and Robin Ince, and has been on In Our Time with Melvyn Bragg.