Sonja Gensler Author

Professor Dr. Dr. h.c. Klaus Backhaus is Director at the Institute of Business-to-Business Marketing, Marketing Center Münster, School of Business and Economics at the University of Münster, Germany. He is an honorary professor at the Technical University of Berlin, Germany. 

Professor Dr. Bernd Erichson worked in market research and held the Chair of Marketing at the Otto-von-Guericke-University Magdeburg, Germany.

Professor Dr. Sonja Gensler is extraordinary Professor at the University of Münster, Germany, where she is a member of the Marketing Center Münster.

Professor Dr. Rolf Weiber is Head of the Chair of Marketing and Innovation and Managing Director of the Competence Center E-Business at the University of Trier, Germany.

Dr. Thomas Weiber holds a Ph.D. from WHU, Otto Beisheim School of Management, Koblenz and has been working in different companies on corporate strategy, pricing, sales and marketing topics.