Simone Guercini Author

Enrico Baraldi is Full Professor of Industrial Engineering and Management at the department of Civil and Industrial Engineering, Uppsala University, Sweden.

Simone Guercini is a Full Professor of Marketing and Management at the University of Florence, Italy, and visiting Professor at ISEM, University of Navarra, Spain.

Marcus Lindahl is Chair of Industrial Engineering & Management at the department of Civil and Industrial Engineering, Uppsala University, Sweden. He is also guest Professor in Production Management & Innovation at the department of Sustainable Production, Royal Institute of Technology, Sweden.

Andrea Perna is Associate Professor at the department of Management, Università Politecnica delle Marche, Italy, and visiting researcher at the department of Civil and Industrial Engineering, Uppsala University, Sweden.