Scott Lively Author

Scott Lively, president of Raise American, is an organic food entrepreneur and an absolute freak about beef. Scott left a successful career in the IT industry to found the U.S.'s largest organic beef producer. Today, he oversees a broad portfolio of company and private label and brands. A self-professed beef geek, he boasts that he knows every cut of beef as if he cut it himself. He divides his time between Scottsdale, Arizona, and Martha's Vineyard. Scott is an advocate of local economic development and regenerative farming practices applied to large agriculture.