Sandro Castaldo Author

Edited by Saïd Yami, Affiliate Professor, Kedge Business School, France, Sandro Castaldo, Professor of Marketing, Bocconi University, Italy, Giovanni Battista Dagnino, Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy and Frédéric Le Roy, Professor of Strategic Management, University of Montpellier and GSCM, Montpellier Business School, France