Analyzing the Cultural Diversity of Consumers in the Global Marketplace
4 contributors - Hardback
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Salvador del Barrio-García Editor
Juan Miguel Alcántara-Pilar, University of Granada, Spain.
Salvador del Barrio-García, University of Granada, Spain.
Esmeralda Crespo-Almendros, University of Granada, Spain.
Lucia Porcu, University of Granada, Spain.