Purpose-Driven Pricing
2 authors - Hardback
£29.99
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Saloni Firasta-Vastani, faculty at Goizueta Business School at Emory University, teaches pricing strategy and monetization, is a seasoned consultant, and has been quoted in media including NPR, CNN, Fox, and other TV, radio, and print channels.
Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing at Goizueta Business School at Emory University, has over 350 publications. A global marketing luminary, he is the recipient of PD Converse, Padma Bhushan, Parlin, and Wilkie Awards.