Saeed Samiee Editor

Edited by Leonidas C. Leonidou, Professor of Marketing, School of Economics and Management, University of Cyprus, Cyprus, Constantine S. Katsikeas, Arnold Ziff Research Chair and Professor of Marketing and International Management, Leeds University Business School, University of Leeds, UK, Saeed Samiee, Collins Professor of Marketing and International Business, Collins College of Business, University of Tulsa, US and Constantinos N. Leonidou, Professor of Marketing, Leeds University Business School, University of Leeds, UK