Sabine Gerlach Author

Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UK

Bang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.

Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UK

Sabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.

Bill Merrilees is Professor of Marketing at Griffith University, Australia