Robert L Goldman Author

Robert L. Goldman, PhD, is Senior Associate of the Healthcare Management Consortium, where his responsibilities include health care provider marketing management and consultation. A nationally recognized speaker, he has over 20 years of health care management and marketing experience. Dr. Goldman has published numerous articles on marketing, health care management, and managerial ethics, and is a member of the American Marketing Association and Northern California Health Care Executives. Sanjib K. Mukherjee, MBA, DBA (cand.), is a management consultant. He has worked in management positions for companies in both service and product industries and has taught at college and university levels. Mr. Mukheijee’s consulting and research has included the area of health care management, and he has published on managed service restructuring. He is currently a doctoral candidate in business administration.