Strategic Uses of Social Media for Improved Customer Retention
4 contributors - Hardback
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Rasha Abu-shamaa Editor
Wafaa Al-Rabayah, Toledo College, USA.
Rawan Khasawneh, Jordan University of Science and Technology, Jordan.
Rasha Abu-shamaa, Yarmouk University, Jordan.
Izzat Alsmadi, Boise State University, USA.