Aiming Big with Small Cars
2 authors - Hardback
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Dr. Rajnish Tiwari is Senior Research Fellow at the Institute for Technology and Innovation Management at Hamburg University of Technology (TUHH). His current research interests include frugal innovation and digital transformation.
Dr. Stephan Buse is deputy head of the Institute for Technology and Innovation Management at Hamburg University of Technology (TUHH). His research focuses on global innovation management and international business strategy.