Contemporary Issues in Marketing and Consumer Behaviour
4 authors - Hardback
£145.00
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Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.
Andreas Chatzidakis is Professor of Marketing at Royal Holloway, University of London, UK.
Rachel Ashman is Senior Lecturer in Marketing at the University of Liverpool, UK.