The Dichotomy Heuristic in Choice
3 authors - Paperback
£65.57
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Paul M Herr Author & Editor
Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati.
Paul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech.
Norbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California.
