Patricia SanMiguel Author

Patricia SanMiguel is Associate Professor of Digital Marketing, Influence Marketing and Fashion Consumer Behavior at the School of Communication at the University of Navarra and ISEM Fashion Business School.

Tekila Harley Nobile is lecturer and researcher in Luxury Business at Sotheby’s Institute of Art (UK). She is visiting lecturer in Digital Fashion Communication at USI – Università della Svizzera italiana (Switzerland).

Cristina Sánchez-Blanco is Professor at the School of Communication in the University of Navarra, Spain.

Nadzeya Sabatini is Assistant Professor in Digital Transformation at Gdansk University of Technology (Gdansk, Poland).