Nina Mažar Editor

Nina Mažar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges. Dilip Soman holds the Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto and serves as the project director of the Behaviourally Informed Organizations initiative.