The Marketing Power of Emotion
2 authors - Hardback
£41.49
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Nicholas Jackson O'Shaughnessy is Professor of Marketing at the University of Keele (UK) and a member of that university's Center for Political Marketing. He is a Fellow of Hughes Hall, Cambridge, and an Elected Fellow of the Royal Society for the Encouragement of Arts, Manufactures, and Commerce. Professor O'Shaughnessy is also the author of numerous well-known books on aspects of political marketing.