Mitchell Ross Author

Nirma Jayawardena is Assistant Professor in Marketing at University of Bradford, UK.

Mitchell Ross is Senior Lecturer at the Department of Marketing, Griffith University, Australia.

Sara Quach is Senior Lecturer at the Department of Marketing, Griffith University, Australia.

Park Thaichon is Associate Professor at the School of Business, University of Southern Queensland, Australia.

Abhishek Behl is Associate Professor at Keele Business School, Keele University, UK.