Mike Southon Author

Mike Southon Mike co-founded The Instruction Set, a training and software business which grew from three to 150 people in five years and was then acquired by Cap Gemini Ernst and Young. He then worked on two start-ups which eventually both went public, and a number which didn’t. Since the first publication of The Beermat Entrepreneur in 2002 he has spoken at over a thousand events all over the world and provided free, face-to-face mentoring to over 1,500 aspiring entrepreneurs. Chris West Chris is a professional writer. His first book, Journey to the Middle Kingdom, was published in 1991, and he has had over 20 books published since, in various genres. The Dragon Awakens is a quartet of crime novels set in 1990s China. Eurovision! tells the story of modern Europe through the lens of the Eurovision Song Contest. Perfect Written English is a guide to good, clear writing. he is co-author of the Beermat Guides to sales, finance and marketing for small businesses. He has also worked in the City, in marketing and PR for the Norwich-based MK group, and has advised start-up enterprises.