Global Sport Marketing
2 contributors - Hardback
£145.00
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Michel Desbordes Editor & Author
Michel Desbordes is Professor in Sports Marketing at the University of Paris-Saclay, France. As a media consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L’Équipe to discuss matters of sports business. He is also the chief editor of the International Journal of Sports Marketing and Sponsorship.
André Richelieu is Professor at the School of Business of the University of Québec in Montreal, Canada. He specializes in brand management and sport marketing in the context of "sportainment" (sport and entertainment). He provides his expertise as an international guest professor and speaker, as well as a consultant with the media, in Canada and abroad.
