Michael Gibbert Author & Editor

Michael Gibbert, Professor of Marketing, University of Lugano, Italy

Creating and Managing Superior Customer Value

3 contributors - Hardback

£85.99

Strategic Networks

2 contributors - Hardback

£50.99

Product Re-Categorization

2 authors - Paperback

£49.70

Using Paired Constraints to Solve The Innovation Problem

2 authors - Paperback

£89.99

The Sustainability Grand Challenge

3 contributors - Hardback

£135.00

Combining Case Study Designs for Theory Building

3 authors - Hardback

£69.99

Combining Case Study Designs for Theory Building

3 authors - Paperback

£22.99

The Sustainability Grand Challenge

3 contributors - Paperback

£37.99

Using Paired Constraints to Solve The Innovation Problem

2 authors - Hardback

£89.99