Michael Fetchko Author

Michael Fetchko is President and Managing Director of ISM USA, a full-service marketing agency, as well as Co-director of the Pittsburgh Center for Sports Media and Marketing at Point Park University, USA. Donald P. Roy is Professor of Marketing at Middle Tennessee State University, USA. Kenneth E. Clow is a Professor of Marketing and holder of the Biedenharn Endowed Chair of Business in the College of Business Administration at University of Louisiana—Monroe, USA.