Digital Marketing
3 authors - Hardback
£155.00
Mariusz Soltanifar is a Corporate Entrepreneurship Researcher at the Open University (The Netherlands), and a Lecturer on Marketing and Entrepreneurship at the Hanze University of Applied Sciences in Groningen, The Netherlands). His research chiefly focuses on entrepreneurial behavior. He is also a guest and visiting lecturer at numerous universities worldwide.
Mathew Hughes is a Professor of Entrepreneurship and Innovation at the School of Business and Economics, Loughborough University (UK). Prof. Hughes is an expert on entrepreneurial management and his research has been published widely in internationally respected journals. He sits on the editorial boards of several journals, including the Journal of Management Studies and the British Journal of Management.Lutz Göcke is a Professor of Business Studies at the University of Applied Sciences Nordhausen (Germany). His research focuses on business models and (corporate) entrepreneurship. Prior to his professorship, Prof. Göcke worked in industry as the digital product manager for various mobility projects (including Carsharing, Connected Car, and Car-API).