Business Digitalization
2 contributors - Hardback
£135.00
Maria Teresa Cuomo is a Professor of Business Economics at the University of Salerno, where she teaches "Management and Innovation" and "Management". She taught also at the Business School of the ‘Bicocca’ University in Milan. She is Member of several Editorial Committees of national and international journals. She has published in top international journals, about: digital transformation, consumer behaviour, identity and reputation, corporate and investment assessment. She has presented papers and research outcomes at numerous Conferences all around the world. She carries out research, consultancy, and training to various organizations (both public and private) on finance and performance, investment assessment, market research, and marketing.
Pantea Foroudi is business manager and solution architect at Foroudi Consultancy as well as is a member of marketing, branding, and tourism, Middlesex University London. Pantea is working in the field of design, branding, and marketing since 1996 and she has experience as a creative innovator and practical problem-solver in visual identity, graphic design, and branding in different sectors. Her primary research interest has focused on consumer behaviour from multidisciplinary approach based on two research streams (i) corporate brand design and identity, and (ii) sustainable development goals (SDGs). Pantea has published widely in international academic journals such as British Journal of Management, Journal of Business Research, European Journal of Marketing, International Journal of Hospitality Management, and so on. She is the associate/senior/editor of International Journal of Hospitality Management; Journal of Business Research; International Journal of Hospitality Management; International Journal of Management Reviews; International Journal of Contemporary Hospitality Management; European Journal of International Management (EJIM); and more.