The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
2 authors - Hardback
£26.99
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Margaret Mark (New York, NY) is President of Strategic Insight, a consulting firm specializing in creative strategic direction for businesses and brands. She is formerly Executive Vice President of Young & Rubicam. Carol S. Pearson (Washington, DC) is President of the Center for Archetypal Studies and Applications (CASA), best-selling author of The Hero Within, and Senior Editor of the award-winning magazine, The Inner Edge.