Mani Shreshtha Author

Anurag Dugar has more than 20 years of enriching experience in teaching, training and practice of marketing. His teaching interests are brand management, services marketing and consumer behaviour. His research is mostly in the area of brand management and consumer behaviour. Along with a doctorate, he is also a qualified MBA (marketing),PGDBM (marketing) and master of commerce (business administration). Currently, he is associated with Goa Institute of Management. Prior to that, he has been associated with IIM Shillong, IIM Bangalore, SIBM Pune, etc. He has been a visiting faculty at IIM Nagpur, IIM Trichy, IIM Bodhgaya, IIM Visakhapatnam, IIM Raipur and IIT Jodhpur. Mani Shreshtha is a marketing graduate from Kurukshetra University, Haryana, and a doctorate in business management from Haryana School of Business, Hisar. His more than 20 years of rich experience includes teaching, research and consulting with a tinge of marketing and sales. Currently, he is associated with Haryana School of Business, Hisar. His interest areas include services marketing, consumer behaviour and integrated marketing communication. He has been academically associated with the names like NIFTEM, Jagran Institute of Communication & Management,Bhopal, and Amity Business School, Gurugram. Apart from writing several research papers and case studies in the field of marketing and strategic management, he has actively contributed under various capacities to the UGC SWAYAM and e-PG Pathshala (an MHRD project under NME-ICT, Government of India) initiatives. He is an ardent speaker and loves to provide training in the field of marketing.