Mandakini Paruthi Editor

Gaurav Gupta is currently an Assistant Professor in Marketing at Christ University, India. He earned his Doctorate and Masters in Business Administration degree with a concentration in Marketing from Punjabi University, Patiala. He also studied marketing at the prestigious Wilkes University, Pennsylvania, USA and is a recipient of Erasmus+, IIM-Bangalore Fellowship(s).

Mandakini Paruthi is currently an Assistant Professor in Marketing at Chitkara University, Punjab, India. She earned her Doctorate and Masters in Business Administration degree with a Specialization in Marketing from Guru Nanak Dev University, Amritsar, Punjab and Lovely Professional University, Punjab respectively. She is a recipient of Junior Research fellowship Grant from University Grants Commission and has also cleared National Eligibility Test (NET).

Shivinder Nijjer, PhD in HRM analytics is currently serving as a Professor of Practice in Business Analytics at Chitkara University, Punjab, India. She has authored books and research articles with eminent publication groups like Taylor and Francis, Emerald, Springer among others. She is supervising four doctoral research candidates and has filed numerous utility patents with Indian Patent Office.