Mahadeva Matt Mani Author

Paul Leinwand is an adviser and thought leader on strategy, growth, and capability building for Strategy&, PwC's global strategy consulting business, who has guided executive teams across multiple industries for over two decades. He is also an adjunct professor of strategy at Northwestern University's Kellogg School of Management. He writes regularly for Harvard Business Review, and his work also appears in strategy+business magazine, Forbes.com, and other publications.

Mahadeva Matt Mani is an adviser to executives across industries on business model transformation and operating performance improvement for Strategy&. He leads PwC's transformation platform and has worked with dozens of companies across the globe on their transformation efforts over the past 25 years.

You can find the authors on LinkedIn.