Lucia Spálová Author

Lucia Spálová – Associate Professor at the Constantine the Philosopher University in Nitra, Slovakia. Her research centers on media studies, the social responsibility of media, and the effectiveness of persuasion techniques in digital communication.

Peter Mikuláš – Associate Professor at the Constantine the Philosopher University in Nitra, Slovakia. His research concerns intersections between marketing and media communication, on celebrity culture, and the creation and analysis of new genres in audiovisual media.