Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
3 authors - Hardback
£19.99
Mark Miller is Chief Strategy Officer at Team One, Publicis Groupe’s premium and luxury brand agency. He is also the founder of The Legacy LabTM, a research and consulting practice within Team One. With more than two decades of experience in the communications industry, Miller has earned a reputation for intersecting creativity with intelligence to help global brands drive change. His work has been awarded by the Advertising Research Foundation’s David Ogilvy Awards, by the American Association of Advertising Agencies’ Jay Chiat Awards, and by Effie Worldwide which recognizes marketing effectiveness. He was also named a Trendsetter and an Agency Innovator for thought leadership on global branding by The Internationalist. Miller’s modern legacy is building and restoring great brands through finding more relevant ways to continue their stories.
Lucas Conley is a freelance journalist and a contributing researcher and writer with The Legacy Lab. He began his career at The Atlantic Monthly and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. Conley is the author of Obsessive Branding Disorder and coauthor of The Method Method. He has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest. His modern legacy is exploring the human dimension of business through journalism.