Lorna Stevens Editor

Stephanie O’Donohoe is Professor of Advertising and Consumer Culture at the University of Edinburgh, UK Margaret Hogg is Fulgoni Professor of Consumer Behaviour and Marketing at Lancaster University Management School , UK Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK Lydia Martens is Senior Lecturer in Sociology at Keele University, UK Lorna Stevens is Senior Lecturer in Marketing at the University of the West of Scotland, UK